The SOUNDS European Training Network (ETN) revolves around a new and promising paradigm coined as Service-Oriented, Ubiquitous, Network-Driven Sound. Inspired by the ubiquity of mobile and wearable devices capable of capturing, processing, and reproducing sound, the SOUNDS ETN aims to bring audio technology to a new level by exploiting network-enabled cooperation between devices. It envisions the next generation of audio devices to be capable of providing enhanced hearing assistance, creating immersive audio experience, enabling advanced voice control and much more, by seamlessly exchanging signals and parameter settings, and spatially analyzing and reproducing sound jointly with other nearby audio devices and infrastructure. Moreover, such functionality should be self-organizing, flexible, and scalable, requiring minimal user interaction for adapting to changes in the environment or network. It is anticipated that this paradigm will eventually result in an entirely new way of designing and using audio technology, by considering audio as a service enabled through shared infrastructure, rather than as a device-specific functionality limited by the capabilities and constraints of a single user device.